LO2: My Inspiration

Here are a couple of products from V Festival that I have used for inspiation on my product.

LO2: Moodboard

Here is a moodpboard that refers to my target audience and what their interests would be in terms of the fashion genre based on experience and inexperienced people within the urban fashion world.

LO2: Target Audience

My fashion festival will be aimed at a target audience of both males and females between the ages of 18 and 30, this is due to the fact that my festival is designed in order to encourage the production of fashion products among young and experienced people. In terms of the demographic I am aiming my festival at I would say it is based at a ABC1 demographic, this is due to the fact that a ABC1 demographic contains people that usually have a higher disposable income and are able to afford the luxuries in life such as being able to afford to buy materials in order to produce the items for their clothing they would be designing.